BlockyToys

Online store and personal project. BlockyToys It was an e-commerce site for low-cost construction toys, a topic that I am passionate about and that I really wanted to create my own store and brand for.

I designed and created from scratch everything from branding and aesthetics, to the brand's SEO and SEM strategy and the implementation of the website with WordPress, ACF and WooCommerce.

Advanced front-end and back-end engineering techniques have been used to maximize application performance with minimal infrastructure expenditure. Thus, on shared hosting, and using a CDN, multiple levels of caching, and best practices for front-end and distributed resource delivery, the site achieves high performance scores in both PageSpeed and core web vitals.

To enrich the content, all categories and other taxonomies have their own texts and structure, and I have created a blog that I use to generate posts and landing pages on various topics related to the product.

At the same time, I post content on social media platforms like Instagram, TikTok, X, and Facebook, which generates leads and attracts visitors.

I recently considered creating another e-commerce site for individual sales of collectible items, but it ended up being a subcategory called Coolector, with a slightly different store system, which incorporates a feedback system where users can haggle over the price of items.