{"id":514,"date":"2026-04-21T15:03:40","date_gmt":"2026-04-21T15:03:40","guid":{"rendered":"https:\/\/agency.wham-vintage.com\/casos_estudio\/blockytoys-2\/"},"modified":"2026-04-21T15:07:13","modified_gmt":"2026-04-21T15:07:13","slug":"blockytoys-2","status":"publish","type":"casos_estudio","link":"https:\/\/agency.wham-vintage.com\/en\/casos_estudio\/blockytoys-2\/","title":{"rendered":"BlockyToys"},"content":{"rendered":"<p>Online store and personal project. <strong>BlockyToys<\/strong> It was an e-commerce site for low-cost construction toys, a topic that I am passionate about and that I really wanted to create my own store and brand for.<\/p>\n<p>I designed and created from scratch everything from branding and aesthetics, to the brand&#039;s SEO and SEM strategy and the implementation of the website with WordPress, ACF and WooCommerce.<\/p>\n<p>Advanced front-end and back-end engineering techniques have been used to maximize application performance with minimal infrastructure expenditure. Thus, on shared hosting, and using a CDN, multiple levels of caching, and best practices for front-end and distributed resource delivery, the site achieves high performance scores in both PageSpeed and core web vitals.<\/p>\n<p>To enrich the content, all categories and other taxonomies have their own texts and structure, and I have created a blog that I use to generate posts and landing pages on various topics related to the product.<\/p>\n<p>At the same time, I post content on social media platforms like Instagram, TikTok, X, and Facebook, which generates leads and attracts visitors.<\/p>\n<p>I recently considered creating another e-commerce site for individual sales of collectible items, but it ended up being a subcategory called <strong>Coolector<\/strong>, with a slightly different store system, which incorporates a feedback system where users can haggle over the price of items.<\/p>","protected":false},"featured_media":427,"template":"","meta":{"_acf_changed":false},"industria-sector":[6,7,8],"class_list":["post-514","casos_estudio","type-casos_estudio","status-publish","has-post-thumbnail","hentry","industria-sector-ecommerce","industria-sector-juguetes","industria-sector-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/casos_estudio\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/casos_estudio"}],"about":[{"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/types\/casos_estudio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/media\/427"}],"wp:attachment":[{"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"industria-sector","embeddable":true,"href":"https:\/\/agency.wham-vintage.com\/en\/wp-json\/wp\/v2\/industria-sector?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}